Dawn Fitch is the founder of Pooka Pure and Simple, a handmade bath and body company.

She received her B.A. in design from William Paterson University and worked for Sony Music for 6 years. After battling illness and feeling the need to adopt a healthier lifestyle, she began exploring holistic therapies and aromatherapy.

While reading the labels on many of her cosmetic products and becoming increasingly aware of the dangerous chemicals in them, she began making and selling her own products. The response was tremendous.

That’s when the realization hit that she had an incredible business idea and Pooka was born!

As a powerful woman in business, Dawn has been the recipient of many awards including, The Influencer Award for Entrepreneurship given by the Urban League, the Black Executive Award given by the African American Chambers of Commerce, and an Agent of Change award from the National Council of Negro Women.

She is a self-published author of “Moving Through Opened Doors”, her personal and business biography. She’s also written various e-books on topics from social media to healthy eating.