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About Dawn

Dawn Fitch is the founder of Pooka Pure and Simple, a handmade bath and body company.

She received her B.A. in design from William Paterson University and worked for Sony Music for 6 years. After battling illness and feeling the need to adopt a healthier lifestyle, she began exploring holistic therapies and aromatherapy.

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Kindness heals!
Dedication to my dad
Sleep & Soup

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